animated series

NERDS Candy — OLV, Social, + Partnerships

One NERD is creative, but a pack is even better.
Whatever  the challenge, NERDS tackle it together.

To bring this "Better Together" message to life, we created an animated series where the NERDS spark a creative solution to a challenge faced by a group of kids.

My Role: Senior Art Director / Copywriter: Jesse Custodio
CD: Pat Walsh + Craig Baldo / ECD: Damion Sammarco

social

NERDS Candy — Social, + Partnerships

I worked on animated videos featuring the NERDS characters and products for evergreen content as well as brand partnerships on Instagram and TikTok.

My Role: Senior Art Director / Copywriters: Jesse Custodio + Oliver Mosier
CD: Pat Walsh + Craig Baldo / ECD: Damion Sammarco

@nerdscandy How to eat #NERDS? Well that’s up to you, we recommend something creative and new! #NerdsCandy #dominos #fyp #candy ♬ Countdown - Official Sound Studio

@nerdscandy When the subject is candy, there’s no better feeling, than seeing #NERDSGummyClusters stacked floor to ceiling #sheesh #fyp #tiktokcandy ♬ Sheeeshhh - King Julio

@nerdscandy Watch as these #NERDS create soothing sensations, easing your mind with sweet guided meditations. #NerdsCandy #fyp #ASMR #satisfies ♬ original sound - Nerds Candy