the e.l.f. app

Download the e.l.f. App for instant, on-the-go access to new products, offers, and products as well as your very own virtual vanity.
Text "PLAY" to 57249 to get started. *
*Standard message + data rates may apply.


Personal Profiles

Join our Beauty Squad for free to save looks, products and earn points for perks.


Never miss a deal! Find all your old and new favorites in one place.

Virtual Vanity

Try before you buy and share your hot new looks online.


See how others around the world are already showing how they #playbeautifully