pickemsmaxxing
Riot Games — VALORANT Champions Tour
The VALORANT Champions Tour publishes a video explaining how each tournament will work for every event. For Champions Paris 2025, they wanted to MAX out the hype, energy, and rewards for engaging with the tournament by leaning into a wrestling theme complete with a fabricated championship belt.
My Role: Creative Director
Sr. Creative/Editor + Color: Will Miller
Production:
Daydream
Directed by:
The Reggies
custom posters for faction leaders
I designed the first poster (Sacy) and then directed designers to create color variations for each faction leader.
The color combinations and smaller graphic details were pulled from the VALORANT Champions anthem music video to weave visual threads between the many assets we were creating during Champions across VALORANT, the VALORANT Champions Tour, and their partners.
Each influencer provided their own photography, but the rest of the poster was built with original textures and assets from VALORANT and the format explainer video to create a unified look.
